Loading...
Loading...
Hello, I'm
Lead MarTech Technologist
Currently leading martech projects at WebFX, integrating CRMs with analytics, implementing advanced tracking, and driving data-informed marketing decisions for enterprise clients.
Core Expertise
Martech Strategy
Solution architecture & platform integration
CRM & Automation
Salesforce, HubSpot, Marketo
Analytics & Tracking
GA4, Pixels, Conversion APIs, GTM
Custom Development
JavaScript, PHP, Python, SQL
About Me
I'm a MarTech Technologist and Web Developer with a background in digital marketing and technology integration. I use marketing technologies to improve campaign performance and ensure compliance with privacy and security standards.
With experience managing complex MarTech stacks, integrating analytics platforms with CRMs, developing custom eCommerce tracking solutions, and leading technical strategy. I focus on practical solutions that improve marketing effectiveness and support business growth.
Experience
A track record of delivering marketing technology solutions at scale.
Lead MarTech Technologist
Lead marketing technology projects end-to-end. Make strategic decisions on tech choices, solution architecture, and implementation. Develop advanced tracking mechanisms, event listeners, and consent management systems ensuring GDPR/privacy compliance. Manage full project lifecycles, act as liaison between marketing and IT teams, and facilitate workshops to upskill marketing teams on the MarTech stack.
MarTech Technologist
Managed end-to-end marketing technology projects including CRM integrations and advanced tracking setups. Developed custom eCommerce tracking solutions, configured consent management tools, and created dashboards for campaign performance reporting.
Digital Marketing Specialist
Developed digital marketing strategies across SEO, PPC, social media, email, and content marketing. Conducted market research to identify growth opportunities and optimized campaigns for ROI. Produced email campaigns using list segmentation and automation.
Social Media Coordinator
Designed social media campaigns across Facebook, Twitter, Instagram, and LinkedIn. Monitored performance metrics and adjusted strategies based on data.
Expertise
From coding custom integrations to leading enterprise-level marketing technology strategy. I bring deep technical and strategic expertise.
Step 01
Strategy & Architecture
Design the tech stack and solution approach
Step 02
Integration & Development
Build custom connections and tracking
Step 03
Compliance & Security
Ensure privacy, consent, and data integrity
Step 04
Reporting & Optimization
Dashboards, insights, and continuous improvement
Featured Work
Key initiatives and achievements from my work leading marketing technology for enterprise clients.
Education
A strong foundation in computer science and information technology.
University of the People
University of the People
High Step Business College
Contact
Have a project in mind or just want to chat? Drop me a message at felixkayz001@gmail.com