Case Studies

Case studies from client work

Decision-level write-ups of measurement and automation work: problem, approach, result, and what I would change next time.

Server-Side Google Tag Manager on GCPMeta Conversions APIGoogle Ads Enhanced Conversions APIGA4+1

Recovering Lost Conversions with Server-Side Tracking

15 to 30 percent of conversions recovered across mid-market e-commerce and lead-gen clients

Result

15 to 30 percent of previously lost conversions recovered, depending on client vertical and prior setup. Improved ROAS reporting accuracy and, in several cases, improved ad platform bidding.

n8nLLM APICustom promptsGA4 API+2

Cutting Analytics Audit Time from 3 Days to 2 Days with an AI Agent

33 percent faster audits while catching gaps manual review routinely missed

Result

Audit time dropped from 3 days to 2 days (33 percent faster), and the agent catches tracking gaps that manual audits routinely missed. Freed senior capacity for deeper client work.

Meta Business SuiteGoogle AdsHubSpotCustom UTM tracking+1

Growing an African Fintech's Social Audience from 45K to 100K

122 percent growth across paid, organic, and influencer channels

Result

Grew Facebook audience from approximately 45,000 to 100,000 followers (+122 percent). Contributed to measurable new-user acquisition growth. Established measurement patterns that made channel-level ROI visible for the first time.

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